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  1. Learn our history

    Travel back through time on a delicious
    journey through the history of Cacaolat

  2. It all started in Budapest

    Marc and Joan Viader were at a wedding in Budapest when they were served a drink made with milk and cocoa. At that moment they had the brainwave of producing a delicious drink never seen before.

  3. Cacaolat is born

    The world’s first bottled milkshake is created in the Letona dairy plant, the largest in Catalunya at the time. Its formula has been kept secret since then.

  4. Public presentation

    Cacaolat was launched for the first time
    at the 6th Fira de Mostres in Barcelona
    and was a great success.

  5. Cold or hot?

    Cacaolat can be drunk hot
    in winter and cold in summer.

  6. The return of Cacaolat

    After a 15-year break,
    cocoa supplies were restored.

  7. Pepi appears

    A brand image that has symbolized the product from the start was born:
    Pepi. An athletic boy carrying a satchel
    and an enormous bottle of Cacaolat.

  8. The number one food

    In the fifties, Cacaolat always appeared
    with its motto “The number one food”.

  9. Supporting athletes

    For almost 20 years, Cacaolat
    sponsored national sports.

  10. We expand the factory

    We grew out of our factory at no. 5 Pujades. The solution:
    a new factory at no. 25 in the same street.

  11. The No. 1

    For the first time, Pepi appears as
    a flesh and blood character.

  12. Building the brand

    Pepi’s image was refined and the labels were redesigned.

  13. The Children's Show

    Since 1982, Cacaolat has had an active role in the event
    organised by Fira de Barcelona at Christmas.

  14. An award for our image

    Cacaolat receives the 7th Tanit Trophy for the best brand image.

  15. We adopt Snowflake

    Cacaolat adopts Snowflake the albino gorilla

  16. A Warhol-based poster

    Designers Ibon Zugasti and Iñigo Beldarrain
    created an Andy Warhol style poster.

  17. 65th Anniversary

    Cacaolat celebrates its 65th birthday with a lithograph
    by artist Josep Maria Subirachs.

  18. We join Facebook!

    Cacaolat becomes more sociable than ever
    with its Facebook page.

  19. Happy 80th birthday, Cacaolat!

    Cacaolat presents a new packaging line as a tribute
    to the first Cacaolat bottle in 1933.

  20. On the move!


  21. Cacaolat 0% launch

  22. Mocca. A cool pleasure

  23. Noir. The most intense pleasure

  24. New and even more irresistible image

  25. Since 1933, like in 1933

    Today, Cacaolat remains as it was in 1933 and recovers
    the iconic image its founders created for the bottle.