Travel back through time on a delicious
journey through the history of Cacaolat
Marc and Joan Viader were at a wedding in Budapest when they were served a drink made with milk and cocoa. At that moment they had the brainwave of producing a delicious drink never seen before.
The world’s first bottled milkshake is created in the Letona dairy plant, the largest in Catalunya at the time. Its formula has been kept secret since then.
Cacaolat was launched for the first time
at the 6th Fira de Mostres in Barcelona
and was a great success.
Cacaolat can be drunk hot
in winter and cold in summer.
After a 15-year break,
cocoa supplies were restored.
A brand image that has symbolized the product from the start was born:
Pepi. An athletic boy carrying a satchel
and an enormous bottle of Cacaolat.
In the fifties, Cacaolat always appeared
with its motto “The number one food”.
For almost 20 years, Cacaolat
sponsored national sports.
We grew out of our factory at no. 5 Pujades. The solution:
a new factory at no. 25 in the same street.
For the first time, Pepi appears as
a flesh and blood character.
Pepi’s image was refined and the labels were redesigned.
Since 1982, Cacaolat has had an active role in the event
organised by Fira de Barcelona at Christmas.
Cacaolat receives the 7th Tanit Trophy for the best brand image.
Cacaolat adopts Snowflake the albino gorilla
Designers Ibon Zugasti and Iñigo Beldarrain
created an Andy Warhol style poster.
Cacaolat celebrates its 65th birthday with a lithograph
by artist Josep Maria Subirachs.
Cacaolat becomes more sociable than ever
with its Facebook page.
Cacaolat presents a new packaging line as a tribute
to the first Cacaolat bottle in 1933.
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Today, Cacaolat remains as it was in 1933 and recovers
the iconic image its founders created for the bottle.
